Thanks to digitalization and Internet, nowdays we can basicly listen to any music ranging from the mainstream pop to very very underground niches. This is totally new thing. And this paradigm shift will affect to the whole industry. Artists and the audience can interact in a new way.
Do you remember... how did you find music?
In 80s you found new music & artists usually from:
- your friends
- radio
- TV
- record shops
- magazines
Today, you still have existing medias like TV & radio, and additionally you discover new music
via social media.
So, what has actually changed?
(list above is not exhaustive by any means)via social media.
So, what has actually changed?
- artists have ability to create and compose music with new tools
- artists can distribute their music through Internet
- artists can interact better with their audience
- consumers can find (Pandora, Last.FM...) and listen (iTunes, Spotify...) to "any" song they want
The next challenge is: how do you find music you like?
