ARE YOU REALLY REACHING THE AUDIENCE

Earlier aspiring artists and bands used to make demo tapes. In 80's it simply meant C-casette (which was recorded in garage...) to be sent record companies. Anxiously waiting for an answer. Usually "no thanks".

Recording techniques and sound quality varied lot depending on band's competence and studio/recording equipment.

Nowadays, (at least some) professional music composing tools are free. Also possibility to be heard and known is better now due to web-based distribution services like Sound Cloud, YouTube, Spotify... from idea-to-listener has never been easier.

To be frank, the main problems now are:

• to find promising talents from the overall noise
• to find new & unheard music you'd like
• composer's & band's guts to release publicly their creations

Think about that.

Music creation tools are available, music distribution channels are also available.

What is your excuse?

We need you, now.

THE LIFECYCLE OF OUR PAST MUSIC LISTENING

Music Listening Cycle

Picture on the left side depicts very traditional way of "consumer cycle" in music.

In old days (meaning now 80's & 90's), you heard and found good songs & artists from e.g. radio or friend. Then you *had* to get it somehow (LP-record, C-casette, CD...). You listened to it time after time.

 If you were real fan of music, your own room was full of CDs in no particular order and tapes everywhere. Managing of your music collection was easy; either it was (usually...) total mess or you even put that stuf in alphabetical order. I even know couple of extremists who kept disciplined book about their collections.

Sharing options were scarce; you just borrowed music (friend, library) & trying to copy your friend's music (CD, LP...) and that's pretty much it.